On Jeanne Hellman’s ‘Gaining Your Sales Knowledge Advantage Through Sales...
Here’s another fine argument for tackling your top corporate objectives through a managed strategy for your sales people, processes, content, and technology — the four pillars of Sales Enablement. In...
View ArticleHigh Touch Through High Tech: The Impact of Salesperson Technology Usage on...
Sales technology has been touted as a primary tool for enhancing customer relationship management. However, empirical research is sparse concerning the use of information technology (IT)and its effects...
View ArticleJoe Galvin’s Sales Enablement Blueprint
Sharon Little’s notes from a recent SalesCraft event featuring Joe Galvin of Sirius Decisions via The Savo Group blog. Details the specific target areas of a 1.0 program (leadership, communications,...
View ArticleA Unified View of your Customers | AIIM Webinar
What if a CRM could be integrated with a document management system? This would allow all business process owners to view and act upon the documents that provide an important piece of the total...
View ArticleForrester’s Santucci on the updated sales enablement definition — and why...
Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer...
View ArticleProviding writing support to sales reps IS sales enablement
Gerhard Gschwandtner talks with Deborah Dumaine of Better Communications about the importance of good writing for sales success. The usual suspects are all here: Don’t make it all about your company...
View ArticleShane Gibson’s Social Media Calendar — the Blog, the Podcast, the Template!
There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and...
View ArticleShane Gibson on Traditional versus Social Websites: Is there a portals spin?
In writing Guerrilla Social Media Marketing Jay Levinson and I developed a quick comparison between traditional websites and social sites. Guerrillas know that to build community and consent your...
View ArticleTechNet on automatically creating Word documents including list fields
It’s fairly straightforward to get this working (certainly no code is required, just SharePoint designer) and the technique could be used to automate all manner of business processes. For example, you...
View ArticleThe Google Profile, Google+ and my own personal brand
With the advent of Google+ and the new-prominance of my Google Profile within the tool, I figured it was time to give it a makeover to more truly reflect who I am today. I’ll be updating the language...
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